MARINA RUIZ
ECOMMERCE PRODUCT DESIGN
WEEDMAPS · ONBOARDING
KEJSAR · SHOPIFY AUDIT
RETURNS: HONEST ONES. IF THE DATA SAYS NO REDESIGN IS NEEDED, THE REPORT SAYS SO.
THANK YOU FOR LOOKING CLOSELY
Proof of purchase
I find the revenue leak, redesign the flow, and measure what happened.
Eight years in product design. The last four in ecommerce, for DTC brands.
Itemized
Three items, every figure labelledOnboarding 100K new users a month, 20% better
An unguided signup: no path to first value, drop-off early in the funnel.
A guided onboarding funnel and one consolidated brand page. Shipped, instrumented, held.
Auditing a growing brand for the money it was leaving on the floor
$320K
Returns, annual · 24% of gross
A store-wide return rate of 10.8% hid ten products returning at 30 to 54%, against a fine jewelry benchmark of 8 to 15%.
A business growing on every channel, with no way to see which parts of it were quietly inefficient.
Six changes ranked by effort against return, each sized as a labelled range rather than one confident number.
An end-to-end iOS app for meeting people nearby
No delta to report. Kept for craft, not results.